Accenture Listed in Leaders Quadrant for Worldwide Customer Relationship Management

NEW YORK; Feb. 12, 2004 – Accenture has been positioned in the "Leaders" quadrant in Gartner, Inc.’s most recent report on worldwide customer relationship management (CRM) external service providers (ESPs).

A total of 28 consultants and service providers were analyzed for the report,* "Magic Quadrant for Worldwide CRM ESPs, 2004," which was issued Jan. 20. According to Gartner, leaders are vendors who are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market.

The Gartner Magic Quadrant report acknowledges service providers that have mature CRM practices, are financially stable, demonstrate long-term management commitment to their practices, and had large numbers of CRM consultants that have delivered solutions across a number of industry sectors. According to the report, these service providers also have proven their ability to execute across three major geographies to support clients’ global operations.

Accenture’s full range of innovative capabilities has positioned the company as a pioneer in the reinvention of every aspect of customer relationship management, including marketing, direct sales, customer service and field support. These capabilities include: rigorous approaches to improving the return on marketing investment; advanced methods for gaining detailed insight into customers’ purchasing habits and service preferences and tailoring offers and service experiences based on that insight; and unique methods of optimizing the quality, cost and revenue impact of sales and service operations.

"Accenture is steadfast in its commitment to helping clients achieve new levels of customer and marketing performance. What is unique about our approach is the emphasis we place on aligning operational and analytic capabilities with our clients’ customer and brand aspirations, in a way that is both pragmatic and outcomes-focused," said John Freeland, managing partner of Accenture’s Customer Relationship Management practice.

About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills, and technologies to help clients improve their performance. With approximately 86,000 people in 48 countries, the company generated net revenues of US$11.8 billion for the fiscal year ended Aug. 31, 2003. Its home page is

* "Magic Quadrant for Worldwide CRM ESPs, 2004" authored by Beth Eisenfeld, Fran Karamouzis and Ed Thompson.


Lisa Gordon-Miller

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