Accenture Teams with to Advance eCommerce Solution for the Produce Industry

IRVINE, Calif., June 19, 2000 - Accenture today announced teaming with, a business-to-business (B2B) digital marketplace, to evaluate the company’s current market solution and assist in creating additional e-marketplace functionality aimed at delivering greater efficiency and cost savings to the industry.

Through its use of proprietary analytical tools and research, Accenture, the leading global management and technology consultancy, will help further define the value of’s digital marketplace for the produce industry. This market intelligence will assist in quantifying the benefits it brings to buyers and sellers along the entire produce supply chain.

Since the launch of its fully functional site in October 1999, has begun to dramatically change the $200 billion worldwide produce industry, allowing buyers and suppliers to track the latest prices and product availability via the Internet. This has allowed the industry to save time and money by putting key data at people’s fingertips and eliminating the need for time-consuming phone calls and faxes.

"By combining Accenture’s extensive eCommerce knowledge and experience with the firm’s deep understanding of the food and consumer packaged goods industry and the innovation of, we plan to help the industry reap the potential of the quickly growing B2B marketplace." said Don Tucker, partner, Accenture. " is well positioned to leverage technology and industry experience in order to enhance the accessibility and value of online markets for the produce industry."

"Accenture brings unparalleled strategic know-how and experience to this project," said Greg Flood, president and CEO of "Our company was founded on the idea that we knew there was a better way to buy and sell fresh produce. Now we look forward to working with Accenture to help us measure and enhance our effectiveness and to provide both greater process and market efficiencies."

About links buyers and sellers through e-commerce, creating a business-to-business digital marketplace, focused on the unique requirements of the produce industry. The company has been fully operational and actively facilitating produce sales since October 4, 1999. Currently there are more than 900 registered site users. In total, the company has secured $30 million in venture funding to date. Visit or contact Karrie Kozar at (800) 400-6244 for more information.


Karrie Kozar

+1 (949) 789 8844