Accenture and Marketswitch Team to Deliver Marketing Optimization Solutions that Maximize Financial Return from Marketing Campaigns

Unique Technology Is Key to Unlocking Value From Customer Relationship Management (CRM) Strategies

Dulles, VA and New York, NY Nov. 29, 2000 – Accenture and Marketswitch Corporation, the global leader and industry standard in marketing optimization, today announced a strategic alliance to deliver Marketswitch True Optimization™ software to businesses around the world. Under the agreement, Accenture will dedicate resources to marketing Marketswitch’s marketing optimization solutions, which enable businesses to unlock the maximum amount of profit and value from their marketing activities.

Marketing optimization is defined as the method of allocating finite marketing resources across a large number of variables (customers, communication channels, business constraints and marketing scenarios) to maximize the financial return of each customer to the business. Marketswitch’s True Optimization software mathematically determines, in real-time, which promotions to offer to which customer through which channel in order to maximize profit. The solution simultaneously satisfies real-world business constraints, such as limited budgets and minimum allowable unit sales.

"Marketing optimization is one of four components -- along with data generation, analysis and campaign management – of customer insight and the key to unlocking the value of customer relationship programs," said Rainer Famulla, Accenture partner working in the CRM area. "Accenture’s alliance with Marketswitch complements our CRM capabilities and enables us to offer clients an integrated solution that helps them gain crucial insights and greatly improve the performance of their marketing activities."

"We are very excited to be teaming with Accenture, a recognized worldwide leader in customer relationship management," said Drew Eginton, chairman and CEO, Marketswitch. "We share a vision of delivering the highest value solutions to our customers. We view this first-of-its-kind relationship as critical recognition of Marketswitch’s optimization software’s unique contribution to providing a value-based, profit- driven solution to the complex challenges faced by today’s marketing organizations."

Marketswitch provides an integrated optimization solution for all communication channels. Its full line of optimization software maximizes the hard dollar financial return of all enterprise level marketing programs – from outbound campaigns, such as e-mail or direct mail, to inbound campaigns, such as eCommerce or call center promotions.

Accenture’s Customer Relationship Management (CRM) practice helps clients to focus on customers that drive profitable growth. With deep skills and experience in customer strategy, customer insight, customer interaction management, human performance and enterprise integration, Accenture has helped many leading multi-national organizations across the globe in transforming their customer relationship management capabilities.

Accenture features Marketswitch’s marketing optimization software at its Ideas Exchange in New York. The Ideas Exchange is a demonstration center of cutting- edge technology solutions. In addition, Marketswitch’s software will be integrated as a key component of the Accenture CRM/Marketing Automation offering at Accenture’s Minneapolis-based Customer Insight center.

About Marketswitch

Marketswitch is the global leader and industry standard in True Optimization for Enterprise Marketing. It is the sole provider of real-time, marketing optimization software for web, call center, and traditional outbound marketing, enabling its customers to maximize the profitability of their marketing campaigns across multiple customers, products, and channels. The Marketswitch TRUE Suite™ of marketing optimization software products allows companies to meet their customers’ needs while simultaneously achieving their own financial goals and satisfying their real-world business constraints. The software integrates easily with existing campaign management, call center, database, and server software (such as the DoubleClick Ad Server). Marketswitch software is used in diverse industries such as financial services, communications, retail, and eCommerce by world-class customers, including America Online, MCI WorldCom, Capital One, and AT&T Contact Marketswitch at 1-877-678-4640,, or on the Web at


Marketswitch is a registered trademark of Marketswitch Corporation. TRUE Suite, TRUE for Call Centers, TRUE for eCommerce, TRUE for Web Advertising, TRUE for Outbound Marketing, and TRUE for Transactional Modeling are trademarks of Marketswitch Corporation. All corporate and product references appearing herein may be trademarks or registered trademarks of their respective holders.


Janet Sparre

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Rob Marks

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