PALMA DE MALLORCA; Aug 3, 2016 – Accenture (NYSE: ACN) has collaborated with Meliá Hotels International (NYSE: MEL) to implement a new digital transformation strategy, which helped increase direct sales by 27 percent, achieve more than 336M Euros in 2015 in direct sales revenue, and add more than one million registrations to its re-launched Meliá Rewards program.