SYDNEY; Oct. 31, 2016 – Accenture (NYSE: ACN) today announced the acquisition of 2nd
Road, an Australia-based strategic consultancy that specializes in infusing enterprise-wide innovation through design thinking methodologies into strategy creation. The acquisition will enable Accenture Strategy
to combine the power of a strategic analytical thought process with the ability to craft breakthrough propositions and services through human-centered co-design. Together, this will give clients a competitive edge by enabling them to fundamentally re-imagine the future of their organizations.