Accenture Survey Finds U.S. Holiday Shoppers Plan to Spend Same Amount as Last Year, Report Strong Preference for Stores Over Internet

Despite forecasts of gloom, holiday shoppers are planning to spend the same amount as they did last year, according to new Accenture research. Shoppers hope to spend their holiday dollars on sale items, and most will turn to physical stores as their first choice of shopping venue.
November 20, 2001

Accenture Teams with Retek to Forge Scientific Retailing Alliance