Accenture Helps Form RFID Industry Group to Evaluate Technology’s Value in Pharmaceutical Industry

Accenture today announced the formation of a group of industry leaders that will work together to evaluate the potential of new radio frequency identification (RFID) technology to enhance pharmaceutical product manufacturing, distribution and retail operations within the United States.
February 18, 2004

Physicians Seek More Detailed, Comparative and Customized Information from Pharmaceutical Reps, Accenture Research Finds

Primary care physicians say that customized content, clinical evidence and comparative analyses of medicines top their wish lists for visits from pharmaceutical representatives, according to an Accenture survey released today.
July 16, 2003

Traditional Pharmaceutical Model Not the Only Route to Future Success for Biotechs, According to Accenture Research

Research from Accenture has identified a new business model that could help biotechnology companies deal with an emerging paradox: while their core capability is innovation and their ability to grow is critical to their future, innovation and increasing size do not always go hand in hand.
October 15, 2002

Independent Commercial, R&D Functions Could Pioneer New Pharmaceutical Operating Model, Says Accenture Research

More autonomous Commercial and Research & Development organizations may be the cornerstone of an alternative operating model for pharmaceutical companies, according to new Accenture research.
April 18, 2002