Sun Products Selects Accenture to Improve Trade Promotion Planning and Forecasting

NEW YORK; January 28, 2015 - To optimize trade promotion spending and improve forecasting accuracy, The Sun Products Corporation, a leading North American provider of laundry and dish care products,  has signed an agreement with Accenture (NYSE: ACN) to deploy Accenture CAS Trade Promotion Management.
January 28, 2015

Consumer Packaged Goods Executives See Growth Opportunities Through Digital Transformation, Accenture Study Shows

NEW YORK; Jan. 14, 2015 – Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows. 
January 14, 2015

Mediocre Performance by a Majority of Sales Representatives Cost Companies 3.2 Percent in Potential Revenue, Accenture Research Shows

NEW YORK; Dec. 4, 2014 – The vast majority of corporate sales representatives are consistently average performers but could boost the competitiveness of companies by generating hundreds of millions of dollars in additional revenue each year for those businesses able to lift their performance even modestly, according to new research from Accenture (NYSE: ACN) and CSO Insights. Today, mediocre performance is costing companies 3.2 percent in potential revenue, but that could be secured through a five percent improvement in sales performance enabled by a combination of enhanced training, technology-enabled sales tools and better use of data and analytics.
December 04, 2014

Accenture’s Digital PLM Services Recognized for Client Product and Service Innovation by CIMdata

NEW YORK; Nov. 11, 2014 – Accenture’s (NYSE: ACN) application of new technology and processes to help clients with the complexities of product innovation and development has been recognized by industry analysts CIMdata for its ability to enable customers to improve business performance.

November 11, 2014

Accenture Receives Positive Vendor Assessment by Gartner Inc. in Vendor Panorama for Trade Promotion Management in Consumer Goods

NEW YORK; June 30, 2014 – Accenture’s (NYSE: ACN) CAS Trade Promotion Management (TPM) software was evaluated in Gartner Inc.’s recently published “Vendor Panorama for Trade Promotion Management in Consumer Goods1.” Accenture was recognized as “good to very good” in five of eight “Company Assessment” criteria, including Company Vision, Geographic Strategy and Vertical/Industry Strategy. Accenture was also recognized as “good to very good” in seven of eight “Product Assessment” criteria, including Trade Promotion Optimization (TPO) Completeness, User Experience, Analytical Capabilities, Configurability and Market Aptness/Flexibility.
June 30, 2014

B2B Companies Spending More to Improve their Customers’ Experience But Large Majority are Likely Wasting Up to Half of Their Investments, Accenture Study Finds

NEW YORK; June 12, 2014 – The overwhelming majority of business-to-business (B2B) organizations are spending more on initiatives to improve their customers’ experience but many are not getting the most return on those investments, according to new research from Accenture (NYSE: ACN). In fact, the study, based on a survey of 1,458 sales, service and customer executives of B2B companies in 13 countries, suggests most (76 percent) may be wasting up to half of their investment on ineffective customer experience initiatives.
June 12, 2014

Accenture Introduces Enhancements to Accenture CAS Software to Help Consumer Goods Companies Build Efficient Sales Processes and Operations

NEW YORK; March 4, 2014 – To help consumer goods companies take the guesswork out of store promotions, Accenture (NYSE: ACN) has enhanced its Accenture CAS software with better support for promotional planning, sales processes and operations. Leveraging its flexible architecture, Accenture CAS release 10.1 includes new baseline and promotional planning capabilities to create an integrated sales platform that can result in more successful promotions and boosted revenue. Additional updates include new mobile functionality that can help maximize efficiency and additional options for distributor management.

March 04, 2014

Accenture Helps H.B. Fuller Improve its Business Operations

ST. PAUL, Minn.; Jan 16, 2014 – Accenture (NYSE: ACN) is helping H.B. Fuller (NYSE: FUL), a leading global adhesives provider, to improve its business operations by designing and implementing a global enterprise resource planning (ERP) solution based on the SAP® ERP application.
January 16, 2014

Accenture Awarded Contract to Help Belk Deliver a Seamless Multichannel Customer Experience

NEW YORK; Jan. 6, 2014 – Accenture (NYSE: ACN) has been selected by Belk, the largest family-owned and -operated department store company in the United States, to help the retailer to deliver a seamless experience to customers across all shopping channels – in-store, online and mobile – as part of its Omnichannel Transformation Initiative. Financial terms of the agreement were not disclosed.
January 06, 2014

Wi2 and Accenture Offer Analytics Services Platform to Consumer Companies in Japan

TOKYO; Nov. 5, 2013 Wire and Wireless Co., Ltd. (Wi2) and Accenture (NYSE: ACN) have launched an analytics services platform for consumer companies in Japan that delivers context-based customer insights and supports in the creation of new, personalized services. The platform will allow businesses across a range of consumer-facing industries to identify relevant target groups, better understand where and how these customers purchase products and services, and engage them on their mobile devices with tailored offerings and promotions.
November 05, 2013