U.S. Companies Losing Customers As Consumers Demand More Human Interaction, Accenture Strategy Study Finds

NEW YORK; Mar. 23, 2016 – 83 percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues, according to new research from Accenture (NYSE: ACN). The report also found that 52 percent of consumers have switched provider in the past year due to poor customer service, with banks, retailers, and cable and satellite television providers being the worst offenders. In the U.S., the estimated cost of customers switching due to poor service is $1.6 trillion. 
March 23, 2016

Accenture launches inaugural Accenture Consumer Innovation Awards

LONDON; MAR. 11, 2016 – Accenture today announced that it has created the Accenture Consumer Innovation Awards, which recognize early stage start-up businesses that play a major role in changing and improving the way people shop and engage with brands.
March 11, 2016

Accenture Launches “Accenture Customer Credit Solutions” to Provide Fast, Efficient and Flexible Credit Services to Sub-Saharan African Businesses

NEW YORK; Feb. 26, 2016 – Accenture (NYSE: ACN) has today launched a new business, Accenture Customer Credit Solutions, which will help businesses and retailers across Sub-Saharan Africa provide faster, efficient and more flexible credit services to their customers.  
February 26, 2016

Consumer-Packaged-Goods Companies Must Enhance Their Digital Capabilities to Capture US$340 Billion Growth in Booming Asian Markets, Accenture Report Finds

SINGAPORE; Feb. 25, 2016 – Consumer packaged goods (CPG) companies must fully embrace digital commerce or risk losing out to newer industry players in the battle for an estimated US$340 billion worth of market growth in Asia Pacific, according to Accenture. 
February 25, 2016

Majority of B2B Companies Missing Out on Revenue Growth Due to Poor Customer Experience Performance, Accenture Study Finds

NEW YORK; Dec. 1, 2015 – In an environment where business-to-business (B2B) customers are demanding a richer consumer-like experience, new research from Accenture (NYSE: ACN) finds that only 23 percent of companies are implementing truly effective customer experience programs and achieving higher revenue growth. 
December 01, 2015

Accenture Collaborates with Salesforce to Extend Its Accenture CAS Software Suite to the Cloud, Providing Consumer Goods Companies with a Single System for Trade and Marketing Operations

NEW YORK; Sept. 9, 2015 – Accenture announced today it is collaborating with Salesforce to extend the complete Accenture CAS software suite to the Salesforce1 Platform. By bringing the solution to the cloud it will combine the market leading suite of customer management and mobility software of Accenture CAS with the built-in mobile, social and analytics capabilities of Salesforce’s leading CRM and enterprise cloud platform.
September 09, 2015

$770 Billion Opportunity Awaits Consumer Packaged Goods Companies In ASEAN Region’s Burgeoning Consumer Market, Accenture Analysis Shows

HONG KONG; Mar. 23, 2015 – Robust consumption fuelled by a rapidly growing consumer class, rising incomes and urbanization will generate $770 billion in new consumer spending in the ASEAN region over the next few years, according to a new report from Accenture. This is creating tremendous new business potential for consumer packaged goods (CPG) companies if they can tap into burgeoning consumer demand by applying digitally-driven strategies to reach the increasingly connected ASEAN consumers.  
March 23, 2015

Damm Group Equips Field Sales Team with New Levels of Data and Insight through Mobile Solution Developed with Accenture

BARCELONA; March 3, 2015Damm Group, the Spanish beverage company, has implemented a mobile application which allows its salesforce to make data-driven decisions when negotiating commercial agreements, and to more effectively target promotional activity. Developed by Accenture (NYSE: ACN), the new application integrates an SAP® CRM solution with Microsoft Windows® 8 tablets to provide sales representatives and distributors with a common tool to manage customer data and sales information on the move.
March 03, 2015

Bumble Bee Seafoods Seeks More Effective Trade Promotion Management With Help From Accenture

NEW YORK; February 12, 2015 – Bumble Bee Seafoods, North America’s leading seafood company, will equip its staff with the information they need to better plan, target and execute more effective trade promotions with the implementation of Accenture (ACN: NYSE) CAS Trade Promotion Management (TPM) software. In addition, the new technology will improve collaboration with Bumble Bee Seafoods’ retail partners to help drive increased consumer demand.
February 12, 2015

Sun Products Selects Accenture to Improve Trade Promotion Planning and Forecasting

NEW YORK; January 28, 2015 - To optimize trade promotion spending and improve forecasting accuracy, The Sun Products Corporation, a leading North American provider of laundry and dish care products,  has signed an agreement with Accenture (NYSE: ACN) to deploy Accenture CAS Trade Promotion Management.
January 28, 2015