Food, beverage, household goods, personal care, tobacco and footwear/apparel manufacturers
September 28, 2017

Growth At Stake As B2B Companies Lose Control Over Customer Experience, Accenture Study Finds

NEW YORK; Sept. 28, 2017 – Complex customer buying journeys and disconnected channel partner networks are preventing B2B companies from delivering the personalized customer experiences that drive loyalty and growth, according to new research from Accenture (NYSE: ACN). Only 21 percent of sales and customer service executives surveyed say they have total control over their organization’s sales networks and overall customer experience. B2B leaders must abandon the benign neglect of traditional channel management and adopt an orchestrated approach to drive connected growth. 
July 25, 2017

Unilever to Enhance Trade and Sales Activities By Moving to Accenture Cloud Solutions for Consumer Goods Built on the Salesforce Platform

 NEW YORK; July 25, 2017 – Unilever, a global consumer goods company, has signed a deal with Accenture (NYSE: ACN) to implement Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations. 
June 06, 2017

Retailers and Consumer Goods Companies Could Unlock $2.95 Trillion in Value Over the Next Decade, Accenture Strategy Study Finds

NEW YORK; June 6, 2017 – Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation, according to a new report by Accenture Strategy. Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services, and enable companies to deliver profitable, differentiated experiences. 
May 31, 2017

Energy Providers Falling Short of Expectations for Digital Customer Experiences, Accenture Research Finds

NEW YORK and LONDON; May 31, 2017 – Squeezed by falling profits, technology disruption and outside competitors targeting their customers, energy providers face the additional challenge of falling short of consumers’ expectations for digital channels and personalized experiences, according to the latest edition of the annual New Energy Consumer research by Accenture (NYSE: ACN).
March 27, 2017

Accenture Implements Profitable Trade Promotion Planning Solution for Mars

NEW YORK; Mar. 27, 2017 – Accenture (NYSE: ACN) has implemented the Accenture Trade Promotion Management (TPM) for Mars, Incorporated, one of the world’s leading food manufacturers, to help streamline planning and execution of its trade promotions. Under the agreement, Accenture deployed the solution across a number of Mars’ business segments and markets.
March 20, 2017

Accenture to Help Kimberly-Clark Latin America Operations Maximise Growth with Improved Trade Promotion Management and Forecasting

NEW YORK; Mar. 20, 2017 – Accenture (NYSE: ACN) has been selected by Kimberly-Clark Latin America Operations (LAO) to help the leading consumer goods company increase profitable growth through effective trade promotion management. 
February 21, 2017

Accenture Positioned as a Leader in Gartner Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

NEW YORK; Feb. 21, 2017 – Accenture is positioned in the “Leaders” quadrant of independent analyst firm Gartner Inc.’s recent report, Magic Quadrant for CRM and Customer Experience (CX) Implementation Services, Worldwide1. The report marks Accenture’s tenth consecutive time as Leader, a position achieved every year since the inception of the report.
February 14, 2017

Organizations Wasting Billions on Customer Loyalty Programs That Don’t Work Like They Used To, Accenture Strategy Study Finds

NEW YORK; Feb. 14, 2017 – Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of U.S. consumers (78 percent) retracting loyalty at profit-crushing rates, organizations must pay attention to the new factors driving customer loyalty in the digital age or risk losing customers for good. 
January 17, 2017

Accenture Opens Applications for Accenture ConsumerTech Awards

NEW YORK; Jan. 17, 2017 – Accenture (NYSE: ACN) today opened nominations for the Accenture ConsumerTech Awards, which recognize start-ups that are enhancing the way organizations engage with millennials – with a focus on excellence in customer experience and personalization and on innovative ways to increase sales revenue, improve product sourcing and delivery, and help to enable a more digital workforce. 
January 09, 2017

Accenture Acquires Product Design and Innovation Firm Altitude, Enhancing Ability to Help Companies Harness the Internet of Things to Create New Business Models

NEW YORK; Jan. 9, 2017 – Accenture (NYSE: ACN) has acquired Altitude, a privately held product design and innovation firm based in Boston that uses its expertise in consumer insight, design and product engineering to help companies innovate and develop new physical products and services.