Food, beverage, household goods, personal care, tobacco and footwear/apparel manufacturers
December 01, 2015

Majority of B2B Companies Missing Out on Revenue Growth Due to Poor Customer Experience Performance, Accenture Study Finds

NEW YORK; Dec. 1, 2015 – In an environment where business-to-business (B2B) customers are demanding a richer consumer-like experience, new research from Accenture (NYSE: ACN) finds that only 23 percent of companies are implementing truly effective customer experience programs and achieving higher revenue growth. 
September 09, 2015

Accenture Collaborates with Salesforce to Extend Its Accenture CAS Software Suite to the Cloud, Providing Consumer Goods Companies with a Single System for Trade and Marketing Operations

NEW YORK; Sept. 9, 2015 – Accenture announced today it is collaborating with Salesforce to extend the complete Accenture CAS software suite to the Salesforce1 Platform. By bringing the solution to the cloud it will combine the market leading suite of customer management and mobility software of Accenture CAS with the built-in mobile, social and analytics capabilities of Salesforce’s leading CRM and enterprise cloud platform.
March 23, 2015

$770 Billion Opportunity Awaits Consumer Packaged Goods Companies In ASEAN Region’s Burgeoning Consumer Market, Accenture Analysis Shows

HONG KONG; Mar. 23, 2015 – Robust consumption fuelled by a rapidly growing consumer class, rising incomes and urbanization will generate $770 billion in new consumer spending in the ASEAN region over the next few years, according to a new report from Accenture. This is creating tremendous new business potential for consumer packaged goods (CPG) companies if they can tap into burgeoning consumer demand by applying digitally-driven strategies to reach the increasingly connected ASEAN consumers.  
March 03, 2015

Damm Group Equips Field Sales Team with New Levels of Data and Insight through Mobile Solution Developed with Accenture

BARCELONA; March 3, 2015Damm Group, the Spanish beverage company, has implemented a mobile application which allows its salesforce to make data-driven decisions when negotiating commercial agreements, and to more effectively target promotional activity. Developed by Accenture (NYSE: ACN), the new application integrates an SAP® CRM solution with Microsoft Windows® 8 tablets to provide sales representatives and distributors with a common tool to manage customer data and sales information on the move.
February 12, 2015

Bumble Bee Seafoods Seeks More Effective Trade Promotion Management With Help From Accenture

NEW YORK; February 12, 2015 – Bumble Bee Seafoods, North America’s leading seafood company, will equip its staff with the information they need to better plan, target and execute more effective trade promotions with the implementation of Accenture (ACN: NYSE) CAS Trade Promotion Management (TPM) software. In addition, the new technology will improve collaboration with Bumble Bee Seafoods’ retail partners to help drive increased consumer demand.
January 28, 2015

Sun Products Selects Accenture to Improve Trade Promotion Planning and Forecasting

NEW YORK; January 28, 2015 - To optimize trade promotion spending and improve forecasting accuracy, The Sun Products Corporation, a leading North American provider of laundry and dish care products,  has signed an agreement with Accenture (NYSE: ACN) to deploy Accenture CAS Trade Promotion Management.
January 14, 2015

Consumer Packaged Goods Executives See Growth Opportunities Through Digital Transformation, Accenture Study Shows

NEW YORK; Jan. 14, 2015 – Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows. 
December 04, 2014

Mediocre Performance by a Majority of Sales Representatives Cost Companies 3.2 Percent in Potential Revenue, Accenture Research Shows

NEW YORK; Dec. 4, 2014 – The vast majority of corporate sales representatives are consistently average performers but could boost the competitiveness of companies by generating hundreds of millions of dollars in additional revenue each year for those businesses able to lift their performance even modestly, according to new research from Accenture (NYSE: ACN) and CSO Insights. Today, mediocre performance is costing companies 3.2 percent in potential revenue, but that could be secured through a five percent improvement in sales performance enabled by a combination of enhanced training, technology-enabled sales tools and better use of data and analytics.
November 11, 2014

Accenture’s Digital PLM Services Recognized for Client Product and Service Innovation by CIMdata

NEW YORK; Nov. 11, 2014 – Accenture’s (NYSE: ACN) application of new technology and processes to help clients with the complexities of product innovation and development has been recognized by industry analysts CIMdata for its ability to enable customers to improve business performance.

June 30, 2014

Accenture Receives Positive Vendor Assessment by Gartner Inc. in Vendor Panorama for Trade Promotion Management in Consumer Goods

NEW YORK; June 30, 2014 – Accenture’s (NYSE: ACN) CAS Trade Promotion Management (TPM) software was evaluated in Gartner Inc.’s recently published “Vendor Panorama for Trade Promotion Management in Consumer Goods1.” Accenture was recognized as “good to very good” in five of eight “Company Assessment” criteria, including Company Vision, Geographic Strategy and Vertical/Industry Strategy. Accenture was also recognized as “good to very good” in seven of eight “Product Assessment” criteria, including Trade Promotion Optimization (TPO) Completeness, User Experience, Analytical Capabilities, Configurability and Market Aptness/Flexibility.