Food, beverage, household goods, personal care, tobacco and footwear/apparel manufacturers
March 27, 2017

Accenture Implements Profitable Trade Promotion Planning Solution for Mars

NEW YORK; Mar. 27, 2017 – Accenture (NYSE: ACN) has implemented the Accenture Trade Promotion Management (TPM) for Mars, Incorporated, one of the world’s leading food manufacturers, to help streamline planning and execution of its trade promotions. Under the agreement, Accenture deployed the solution across a number of Mars’ business segments and markets.
March 20, 2017

Accenture to Help Kimberly-Clark Latin America Operations Maximise Growth with Improved Trade Promotion Management and Forecasting

NEW YORK; Mar. 20, 2017 – Accenture (NYSE: ACN) has been selected by Kimberly-Clark Latin America Operations (LAO) to help the leading consumer goods company increase profitable growth through effective trade promotion management. 
February 21, 2017

Accenture Positioned as a Leader in Gartner Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

NEW YORK; Feb. 21, 2017 – Accenture is positioned in the “Leaders” quadrant of independent analyst firm Gartner Inc.’s recent report, Magic Quadrant for CRM and Customer Experience (CX) Implementation Services, Worldwide1. The report marks Accenture’s tenth consecutive time as Leader, a position achieved every year since the inception of the report.
February 14, 2017

Organizations Wasting Billions on Customer Loyalty Programs That Don’t Work Like They Used To, Accenture Strategy Study Finds

NEW YORK; Feb. 14, 2017 – Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of U.S. consumers (78 percent) retracting loyalty at profit-crushing rates, organizations must pay attention to the new factors driving customer loyalty in the digital age or risk losing customers for good. 
January 17, 2017

Accenture Opens Applications for Accenture ConsumerTech Awards

NEW YORK; Jan. 17, 2017 – Accenture (NYSE: ACN) today opened nominations for the Accenture ConsumerTech Awards, which recognize start-ups that are enhancing the way organizations engage with millennials – with a focus on excellence in customer experience and personalization and on innovative ways to increase sales revenue, improve product sourcing and delivery, and help to enable a more digital workforce. 
January 09, 2017

Accenture Acquires Product Design and Innovation Firm Altitude, Enhancing Ability to Help Companies Harness the Internet of Things to Create New Business Models

NEW YORK; Jan. 9, 2017 – Accenture (NYSE: ACN) has acquired Altitude, a privately held product design and innovation firm based in Boston that uses its expertise in consumer insight, design and product engineering to help companies innovate and develop new physical products and services.
November 29, 2016

Innovation Is Switching from a Product Focus to Differentiating the Customer Experience, With $1 Billion in Revenues Up for Grabs, Accenture Research Finds

NEW YORK; Nov. 29, 2016 – A focus on distinct innovation and product development capabilities is paying off for some companies as they deliver between three and seven percent higher annualized revenue than their peers, Accenture research shows
September 27, 2016

Productivity Initiatives Distracting Sales Teams and Stifling Business Performance, Accenture Strategy Study Finds

NEW YORK; Sept. 27, 2016 – Organizations have invested billions in sales productivity solutions to enhance performance by giving sellers more time to sell – but the investment strategy is not paying off. According to new research from Accenture (NYSE: ACN) and CSO Insights, the research division of Miller Heiman Group, 59 percent of global sales executives say they have access to too many sales tools and are bombarded by too much disaggregated customer data to be effective. Another 55 percent say their sales tools are an obstacle to selling. Consequently, ‘sales distraction’ is hindering business performance, causing more than half (56 percent) of global organizations to miss annual sales forecasts. 
September 25, 2016

Accenture and Brandtone Collaborate to Deliver Next Generation Trade Promotion Services to Consumer Packaged Goods Companies in Asia Pacific

SINGAPORE; Sept. 25, 2016 – Accenture and Brandtone today announced a next generation trade promotion solution to help consumer packaged goods (CPG) companies have access to enhanced visibility, management and control of their promotional campaigns as they seek to capitalize on the significant growth in Asia Pacific.
September 08, 2016

Accenture Consumer Innovation Award Winners Announced

SINGAPORE; Sep. 8, 2016 – Four early-stage technology start-ups received Accenture Consumer Innovation Awards at the Millennial 20/20 Summit in Singapore. The awards recognize early stage start-up businesses focussed on changing and improving the way people shop and engage with consumer goods brands, travel and retail companies.