MOBILE WORLD CONGRESS, BARCELONA;
Feb. 23, 2016 – Fiat Chrysler Automobiles (FCA) unveiled a prototype of an immersive car sales application at Mobile World Congress designed and built by Accenture Digital using Google’s Project Tango
developer kit. The prototype demonstrates how augmented reality can revolutionize the shopping experience for consumers by allowing them to view and interact
with a full-scale virtual version of the object – or car – they are considering buying.