Auto manufacturers, suppliers, dealers, retailers and service providers
December 01, 2016

China, U.S. Offer Biggest Potential for Electric Vehicle Sales, but Wider Demand Predicted to Rise, Accenture Research Finds

NEW YORK; Dec.1, 2016 – Improving car sales suggests strong potential for growth in electric vehicle (EV) sales in China and the U.S. However, a combination of technological, economic and political factors, including the influence of more planned mass-market EV introductions over the next four years, could provide car-makers with nine additional growth markets to invest in, according to new research from Accenture. 
October 05, 2016

Car-buyers Hindered by Online-Dealer Showroom Disconnect, Accenture Finds

NEW YORK; Oct. 5, 2016 – As car-buyers become more accustomed to shopping online, they are visiting dealer showrooms for fewer and more specific reasons to accelerate the purchase process. But they are finding that their expectations are not being met due to poor web-showroom integration at a time when technology is offering some of the best opportunities for a compelling experience, a new Accenture survey reveals. 
July 21, 2016

Accenture Overhauls Chinese Website for Leading Global Carmaker

BEIJING; July. 21, 2016 – Accenture (NYSE: ACN) has completed the first phase of an overhaul of premium German car manufacturer BMW’s Chinese website, ensuring that the new design provides an optimized customer experience and meets a growing demand that BMW is seeing for mobile web usage in China. 
April 28, 2016

Consumers Willing to Pay Extra for In-Car Technologies, Accenture Research Reveals

NEW YORK and BEIJING; April 28, 2016 – Drivers would opt to pay up to an additional 10 percent of a new car’s price to get the in-car technology that they want, according to a new survey conducted by Accenture. 
April 19, 2016

Many Manufacturers Not Prepared to Harness Benefits of Digital Technologies Despite Plans to Invest Heavily in AI and Related Technologies, According to Accenture Report

HANNOVER, Germany; April 19, 2016 – Despite plans to invest in machines and artificial intelligence as part of their strategy to boost productivity, many automotive and industrial equipment companies are failing to implement the measures needed to harness these capabilities, according to a new report from Accenture. 
February 23, 2016

Accenture and SEAT Build Proof of Concept to Support Drivers’ Connected Lifestyles

BARCELONA; Feb. 23, 2016 – Accenture (NYSE:ACN) and SEAT have developed a proof of concept that explores the opportunities for new services enabled by the Internet of Things (IoT) and the connected vehicle. 
February 23, 2016

Fiat Chrysler Automobiles Showcases Immersive Augmented Reality Car Configurator Built by Accenture with Project Tango

MOBILE WORLD CONGRESS, BARCELONA; Feb. 23, 2016 – Fiat Chrysler Automobiles (FCA) unveiled a prototype of an immersive car sales application at Mobile World Congress designed and built by Accenture Digital using Google’s Project Tango developer kit. The prototype demonstrates how augmented reality can revolutionize the shopping experience for consumers by allowing them to view and interact with a full-scale virtual version of the object – or car – they are considering buying.
October 28, 2015

American Honda Distinguishes Accenture with 2015 Premier Partner Award

NEW YORK; Oct. 28, 2015 – Accenture was presented with American Honda’s distinguished Premier Partner Award for the second year at a special ceremony hosted by American Honda Executive Vice President John Mendel in Torrance, CA, on Thursday. 
April 27, 2015

Accenture Helps Kia Motors Double Impact of Social Media Marketing at Less Than Half the Cost

SEOUL, Korea; Apr. 27, 2015 – Kia Motors has been working with Accenture (NYSE: ACN) to develop and execute a strategy to significantly increase the effectiveness of its social media marketing. The new strategy has raised the engagement of followers and influencers with the Kia brand and optimized Kia's social marketing spend – with results showing more than twice the level of positive interactions with followers at less than half (47 percent) the cost.
 
April 16, 2015

Car Buyers Want Better Digital Experience, Most Ready to Complete Entire Process Online, Accenture Study Finds

NEW YORK; Apr. 16, 2015 – Most consumers are doing online research to help them make car-buying decisions, and most are doing so before visiting a dealership, a new survey by Accenture reveals. The survey also shows that 75 percent of drivers polled would consider conducting the entire car-buying process online.