Accenture Completes Acquisition of Fjord, Expanding Digital and Marketing Capabilities
NEW YORK; May 22, 2013 – Accenture (NYSE:ACN) has completed its acquisition of Fjord, a London-based global service design consultancy that specializes in creating wide-ranging digital experiences and services for consumers – including new ways to shop, better ways to communicate and collaborate, and innovative ways to manage their health – across platforms including smart devices, tablets and PCs. The acquisition was first announced May 7.
The acquisition expands the digital and marketing capabilities Accenture offers its clients through its marketing-focused Accenture Interactive group. It further enhances Accenture Interactive’s ability to help chief marketing officers and digital leaders create distinctive customer experiences and bring them to market with speed. Fjord’s design capabilities will complement the business strategy, data analytics, technology and marketing operations services offered through Accenture Interactive.
“Adding Fjord’s mobility and design capabilities to the services provided by Accenture Interactive will allow us to deliver engaging and relevant customer experiences powered by scalable, industrialized marketing technology and operations,” said Brian Whipple, global managing director of Accenture Interactive. “In today’s environment of digital disruption and heightened consumer expectations, the battle is for consumer engagement, and Accenture and Fjord together will offer a deep blend of skills and expertise to help clients deliver innovative experiences that bridge marketing, commerce and service.”
Last week, Accenture announced that it has entered into a definitive agreement to acquire Acquity Group, a leading digital marketing and eCommerce company that provides strategy, digital marketing, and technical services to hundreds of companies to enhance their brand experiences and eCommerce performance.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 261,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.
Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Comprising more than 4,000 Accenture professionals dedicated to serving the marketing function, Accenture Interactive offers integrated, industrialized and industry-driven marketing solutions and services across consulting, technology and outsourcing powered by analytics. Follow @AccentureSocial or visit Accenture Interactive.
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