Accenture Appoints TBWA Worldwide Its Global Advertising Agency of Record;
Selects Tag Worldwide as Its Global Production Agency
NEW YORK; June 9, 2011 – Accenture (NYSE: ACN) has selected TBWA Worldwide as its new global advertising agency of record and Tag Worldwide as its new global production agency.
“Accenture is one of the world’s top brands,” said Roxanne Taylor, Accenture’s chief marketing & communications officer. “Working with TBWA, we intend to bring to life Accenture’s differentiated “High Performance Delivered” brand positioning in creative, new ways, while Tag will allow us to execute more efficiently and effectively in our key markets around the world, together supporting Accenture’s business strategy and growth agenda.”
TBWA was selected following a rigorous review of leading international agencies and extensive market testing. "TBWA’s creative talent and understanding of our target audience and our business convinced us they were the right partner," Taylor said.
Tom Carroll, president and CEO of TBWA Worldwide, said, "We're incredibly excited to be working with Accenture, a pioneer in the B2B marketing space. Our goal is to help Accenture continue to set the standard for smart, breakthrough brand marketing.”
Taylor said that when Accenture made the decision to conduct an agency review, it presented an excellent opportunity to explore different service and delivery models. "Decoupling production from creative will improve our efficiency, drive further cost savings and improve the quality of execution,” she said.
The scope of Tag Worldwide’s work will include adaptation and translation, production and distribution to media channels across the many markets in which Accenture advertises.
Steve Parish, CEO of Tag Worldwide, said, “It’s a real honor for us to have been chosen by Accenture, one of the world’s largest and most trusted professional services firms. We look forward to a long and mutually beneficial relationship as their global execution partner."
Accenture will work with TBWA’s New York office and leverage its global capabilities.
TBWA and Tag Worldwide replace the incumbent agency, WPP’s Young & Rubicam. “Over the years, we have had a very strong and collaborative relationship with Y&R, and their creativity has truly helped us differentiate Accenture in the marketplace,” Taylor said.
Accenture will continue to work with WPP’s MediaEdge:cia, for its global media planning and buying requirements.
Accenture is a global management consulting, technology services and outsourcing company, with more than 215,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is www.accenture.com.
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade. TBWA has 274 offices in 100 countries, and over11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Tag Worldwide is the most established and diverse international design and production agency with a history of over 38 years of delivering creative production services and a proven track record of working with international/global brands and leading creative agencies. With over 1,150 employees, Tag now has dedicated production hubs in London, New York, Shanghai, Singapore, Melbourne, Mumbai, Delhi, Sao Paulo and Cape Town, and subsidiary hubs in Los Angeles, Hong Kong, San Francisco, Paris, Dusseldorf and Frankfurt. In addition, Tag manages 35 facilities based in brand marketing departments and advertising agencies.
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