CANNES, France; June 22, 2018 – At the 2018 Cannes Lions International Festival of Creativity last night, Accenture Interactive captured the Creative Data Grand Prix for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’
for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. Created by Rothco
, part of Accenture Interactive, the campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.