CAMBRIDGE and NEW YORK; July 17, 2017
– Pegasystems Inc.
(NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, and Accenture (NYSE: ACN), a leading global professional services company, today launched Intelligent Customer Decisioning as a Service
, a cloud-based solution designed to advance marketing strategies for telecommunications providers. With Intelligent Customer Decisioning as a Service, Communications Service Providers (CSPs) gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisioning marketing solutions.