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Your search for 'Interactive Marketing' yielded the following results:
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May 17, 2013
Accenture to Strengthen Digital Marketing and eCommerce Capabilities with Acquisition of Acquity Group
NEW YORK and CHICAGO; May 17, 2013 — Accenture (NYSE: ACN) and Acquity Group Ltd. (NYSE MKT: AQ) have entered into a definitive agreement under which Accenture will acquire Acquity Group, a leading digital marketing and eCommerce company. The acquisition will further strengthen and expand the broad range of digital marketing services that Accenture provides to clients.
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May 07, 2013
Accenture to Enhance Digital and Marketing Capabilities with Acquisition of Fjord
NEW YORK; May 7, 2013 – Accenture (NYSE: ACN) today announced it has agreed to acquire Fjord – a global service design consultancy that specializes in creating digital experiences and services that engage consumers across platforms including smart devices, tablets and PCs. The acquisition will expand the digital and marketing capabilities Accenture offers its clients, allowing chief marketing officers (CMOs) and digital leaders to create distinctive customer experiences and bring them to market with speed. Terms of the transaction were not disclosed.
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May 06, 2013
Accenture to Manage Rollout of Leading Global Carmaker’s New Web Platform and Online Marketing Campaigns
MUNICH; May 6, 2013 – Accenture (NYSE: ACN) has been selected by premium German car manufacturer BMW to manage the rollout of a custom-built web platform to BMW’s major markets by 2014. In a second agreement, Accenture will manage the roll-out of BMW’s global digital marketing campaigns and work with each local market to maintain the content.
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May 03, 2013
Accenture Named Adobe’s European Digital Marketing Partner of the Year 2012
LONDON; May 3, 2013 – Accenture (NYSE: ACN) has been named European Digital Marketing Partner of the Year 2012 by Adobe, a global leader in digital marketing and digital media solutions. The award acknowledges Accenture’s commitment to technical innovation and the work the two companies have achieved together throughout the year for joint clients. The award was presented to Accenture at this year’s Adobe Summit, The Digital Marketing Conference, held recently in London.
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May 02, 2013
Accenture Builds Digital Social Platform for Unilever Global Marketing in 12 Weeks
LONDON; May 2, 2013 – In just 12 weeks, Accenture (NYSE: ACN) has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries. The implementation – which is built on the Salesforce Platform and leverages Salesforce Chatter, the enterprise social networking technology – enables Unilever marketers to share knowledge, best practices and creative assets across the network.
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April 29, 2013
Four in Ten Marketing Executives Unprepared to Meet Objectives Due to Lack of Funding and Internal Inefficiencies, Accenture Study Finds
NEW YORK; April 29, 2013 – Four in 10 top marketing executives say they are not well prepared to meet their objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance, according to global research by Accenture (NYSE:ACN). The research also reveals a growing commitment to digital marketing and analytics capabilities to tackle an increasingly complex customer environment.
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March 25, 2013
Big Pharma Sales and Marketing Executives Identify Multi-Channel Marketing and Use of Digital Technologies and Analytics as Top Strategic Priorities in 2013, Accenture Survey Finds
NEW YORK; March 25, 2013 – Senior sales and marketing executives of large U.S. pharmaceutical companies – with corporate revenues in excess of $1 billion in revenue – plan to sharpen their focus on multi-channel marketing and step up their use of digital technologies and analytics in 2013, according to a new survey by Accenture (NYSE:ACN). At the same time, more than four-fifths of the 200 executives surveyed – 83 percent – see cost reduction as their number-one strategic priority for the year.
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February 19, 2013
Accenture Identifies New Sales Models to Help Drive Profitable Revenue Growth in Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More
NEW YORK; February 19, 2013 – Accenture (NYSE: ACN) today announced the release of Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More, authored by Robert Wollan, Naveen Jain and Michael Heald, managing directors in the Accenture Sales & Customer Services practice. The book, published by Wiley, reveals how changes to sales strategies and execution models can help sustain profitable growth amid an increasingly complex and fast-evolving selling environment.
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January 28, 2013
KPN Awards Accenture a Four-Year Contract to Provide Digital Managed Services
NEW YORK; Jan 28, 2013 – KPN, a leading telecommunications and IT services provider in The Netherlands, has awarded Accenture (NYSE: ACN) a four-year technology and management consulting contract to develop, build and maintain a full range of digital managed services in order to support KPN’s online domain and drive integration and standardization. Financial terms were not disclosed.
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October 09, 2012
Accenture Strengthens Digital Marketing Capabilities With Acquisition of avVenta Worldwide
NEW YORK; Oct. 9, 2012 – Accenture (NYSE: ACN) has acquired avVenta Worldwide, a provider of digital production services to leading brands and agencies across multiple industries. The acquisition, which closed today, strengthens the broad range of marketing services Accenture provides to chief marketing officers (CMOs) – from the development of marketing strategy to the management of marketing systems and campaigns. Terms of the transaction were not disclosed.
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