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Interactive Marketing News Releases


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articles 1 - 10 of 44
  
June 17, 2014
Seventy-Eight Percent of Marketing Executives Expect Digital Technologies to Drive a Transformation of Corporate Marketing Over the Next Five Years, Accenture Survey Finds
NEW YORK; June 17, 2014 – Seventy-eight percent of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture (NYSE:ACN).  However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.
 
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February 11, 2014
Accenture and DataStax Establish Big Data Alliance, Helping Clients Offer Personalized Experience to Customers and Detect Fraud in Real Time
NEW YORK; Feb. 11, 2014 – Accenture (NYSE: ACN) and DataStax have signed an alliance agreement, formalizing their longstanding collaboration in helping clients manage and drive insights from big data seamlessly and rapidly across the enterprise. The two companies will continue to work closely providing clients with real-time, open source-based big data capabilities that enable businesses to detect and prevent fraud and create more personalized interactions online.
 
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August 22, 2013
Disconnect Between CMOs and CIOs Threatens Marketing Effectiveness of Companies, Accenture Study Finds
NEW YORK; August 22, 2013 – A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture (NYSE: ACN). The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.
 
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August 06, 2013
Accenture and Demandware Help Lacoste Launch its Online Business in China
NEW YORK and BURLINGTON, Mass.; Aug 6, 2013 – Accenture (NYSE: ACN) and Demandware, Inc. (NYSE: DWRE), have collaborated on a new multichannel commerce solution to help Lacoste rapidly establish its online presence in Greater China. The engagement with the global fashion brand leverages Accenture’s new solution, which uses Demandware as the core digital commerce platform.
 
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August 05, 2013
Accenture and hybris Team to Implement Multichannel Commerce Solutions for Global Enterprises
NEW YORK and LONDON; August 5, 2013 – To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture (NYSE: ACN) has become the sole global strategic partner of hybris, the world’s fastest-growing commerce platform. The agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.
 
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July 08, 2013
Accenture Completes Acquisition of Acquity Group, Strengthening its Digital Marketing and eCommerce Capabilities
NEW YORK and CHICAGO; July 8, 2013 – Accenture (NYSE: ACN) has completed its acquisition of Acquity Group Ltd. (NYSE MKT: AQ), the second-largest independent digital marketing company in the United States, which provides strategy, digital marketing and technical services to help companies enhance their brand experiences and eCommerce performance. 
 
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May 22, 2013
Accenture Completes Acquisition of Fjord, Expanding Digital and Marketing Capabilities
NEW YORK; May 22, 2013 – Accenture (NYSE:ACN) has completed its acquisition of Fjord, a London-based global service design consultancy that specializes in creating wide-ranging digital experiences and services for consumers – including new ways to shop, better ways to communicate and collaborate, and innovative ways to manage their health – across platforms including smart devices, tablets and PCs.  The acquisition was first announced May 7
 
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May 17, 2013
Accenture to Strengthen Digital Marketing and eCommerce Capabilities with Acquisition of Acquity Group
NEW YORK and CHICAGO; May 17, 2013 — Accenture (NYSE: ACN) and Acquity Group Ltd. (NYSE MKT: AQ) have entered into a definitive agreement under which Accenture will acquire Acquity Group, a leading digital marketing and eCommerce company.  The acquisition will further strengthen and expand the broad range of digital marketing services that Accenture provides to clients. 
 
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May 07, 2013
Accenture to Enhance Digital and Marketing Capabilities with Acquisition of Fjord
NEW YORK; May 7, 2013 – Accenture (NYSE: ACN) today announced it has agreed to acquire Fjord – a global service design consultancy that specializes in creating digital experiences and services that engage consumers across platforms including smart devices, tablets and PCs. The acquisition will expand the digital and marketing capabilities Accenture offers its clients, allowing chief marketing officers (CMOs) and digital leaders to create distinctive customer experiences and bring them to market with speed. Terms of the transaction were not disclosed.  
 
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May 06, 2013
Accenture to Manage Rollout of Leading Global Carmaker’s New Web Platform and Online Marketing Campaigns
MUNICH; May 6, 2013 – Accenture (NYSE: ACN) has been selected by premium German car manufacturer BMW to manage the rollout of a custom-built web platform to BMW’s major markets by 2014. In a second agreement, Accenture will manage the roll-out of BMW’s global digital marketing campaigns and work with each local market to maintain the content.
 
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articles 1 - 10 of 44